date:Apr 22, 2014
According to a new study in the Journal of Consumer Research, people perceive foods that are either hard or have a rough texture to have fewer calories.
We studied the link between how a food feels in your mouth and the amount we eat, the types of food we choose, and how many calories we think we are consuming, said authors Dipayan Biswas, Courtney Szocs (both University of South Florida), Aradhna Krishna (University of Michigan), and Donald R. Lehmann (Columbia University).
In five laboratory