date:Apr 21, 2014
a clean label if they are to stay ahead of the competition, explains Douglas Rash, Group VP Global Sales, Treatt. Often, vegetable beverages are marketed on a health platform but the importance of flavour should not be underestimated. No matter how healthy the product, the majority of consumers will not purchase a vegetable-based beverage if it does not taste delicious.
By pairing herbals with vegetable drinks, we have used Treatts in-depth knowledge of the essential oil market to create a ne