New Zealand backs premium beef
date:Jul 17, 2012
game in international markets,Brownrigg said.

Gerard Hickey, managing director of Firstlight Foods said the opportunity would revitalise the beef industry.

Instead of being price-takers on the day, a planned marketing programme to selected high-end global customers will enable beef farmers to build their businesses with confidence,said Hickey.

Firstlight Foods specialises in identifying market niches for branded, differentiated meats produced by farmers working cooperatively in Producer Grou
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