New Zealand backs premium beef
date:Jul 17, 2012
rimary determinant of quality in table beef in markets such as Japan, China and the US. Overseas, such high quality beef is produced mainly from cattle housed in pens and fed grain.

According to McNee, to produce comparable meat fed off New Zealand grass, the new PGP programme will combine high-marbling cattle genetics with New Zealand's strengths in pastoral agriculture.

This programme will produce unique New Zealand high-value beef for discerning consumers. It will link specialists in dairy
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