Salmon’s popularity leads to brand building
date:Apr 18, 2014
w looking to expand the brands awareness beyond Europe to the United States, said Laura McNaughton, business manager for Morpol NA.

The Morpol acquisition coincided with Marine Harvests decision to close some processing facilities in Europe and South America, she says. Marine Harvests smoked salmon was previously produced with fish from South America, says McNaughton, but Morpols product comes from farms in Scotland and Norway, which she says produce a fattier fish.

The trimmings are better an
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