date:Apr 18, 2014
While salmon continues to achieve a high level of popularity among all seafood offerings, many in the farmed salmon community are looking to delineate themselves within the overall salmon category by focusing on name recognition. Companies are hoping to make their products more visible and desirable among retail and foodservice customers through branding. Marine Harvest, the worlds largest farmed salmon producer, acquired smoked salmon processor Morpol, based in Poland, this past year, and is no