date:Apr 18, 2014
The flavoured milk category continues to grow at a rate of 19%, with chocolate milk remaining the categorys favourite flavour with a 34% share of value sales.
Innovation within the category has also seen flavours outside of the core varieties, chocolate, banana and strawberry, grow by 40%, accounting for 23% of total value sales.
In line with this growth trend, Mars Chocolate Drinks and Treats has announced two new flavours to its 350ml milk drinks range with the arrival of Skittles Shake and