date:Apr 17, 2014
he chance to enjoy a familiar chip shop favourite in a substantial hot snack.
The launch comes at a time when consumer awareness and recall of the Rustlers brand is exceptionally high thanks to the recent 1.5 million Hunger Monkey TV advertising and digital campaign.
Research undertaken by Kepak highlights that that 70% of Rustlers consumers also buy the market-leading ambient Pot Noodle, reinforcing the potential of Rustlers chilled alternative.
Armstrong said:
The combination of the chip s