date:Apr 17, 2014
portable and easy to store in a handbag or gym bag, the launch aims to unlock new consumption occasions and will be available to retailers in May.
At an RRP of 2.49, Oasis Mighty Drops enables retailers to offer shoppers a value option for enjoying a drink on the move, with a 10p per serve price point when sold at the RRP.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said:
With the juice drink sector performing strongly and growing by 11.1% in indies and symbols, w