Coca-Cola unshaken by soft drink declines
date:Apr 17, 2014
vation will target Sprite and Fanta, as well as a wide range of new package introductions across the entire soft drink portfolio.

We are adding a sharpened focus with our bottling partners to increase sparkling brand penetration, as well as cold drink availability, Mr. Kent said. We are overlaying disciplined occasion brand price pack channel strategies, supported by revenue growth management capabilities to drive sustained value growth. We are continuously innovating to meet evolving consumer
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