date:Apr 17, 2014
uhtar Kent, chairman and chief executive officer, during an April 15 call with analysts to discuss first-quarter earnings. We have tremendous opportunity going forward. And I believe that innovation, packaging, equipment and great marketing will continue to grow our business going forward, both in sparkling and in stills.
As part of efforts to rebuild momentum in the sparkling segment, Coca-Cola is increasing its investment in media and brand-building by $400 million this year. Forthcoming inno