date:Apr 17, 2014
The Kellogg Co. said it is taking a fresh approach to reaching and connecting with Hispanic families through Das Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families.
Dias Grandiosos is grounded in the understanding that Latinas are trying to find balance between maintaining their cultural heritage while embracing a more American lifestyle, said Christopher Rivera, associate director of multicultural brand marketing at