date:Jul 17, 2012
highlighting a large untapped market opportunity, particularly in the carbonated drinks and juice or juice-based. In order to increase consumption and penetration of such beverages manufacturers will have to address the two primary reasons why some Indians abstain entirely, that is, health concerns and undesirable taste. The study investigates consumption frequency and habits, the importance of various product attributes, and brand preferences across age, household income, city in India and beve