date:Jul 17, 2012
rage category. This study has implications for manufacturers, distributors, retailers and investors hoping to capitalise on the growth of these beverage categories in India and distinguish themselves in the increasingly crowded market place.
India is a booming market for the beverage industry as well. It already accounts for about 10 per cent of global beverage consumption today. This means that the country has the third-largest beverage consumption after USA and China. But, that is not the end