Simplot launches new Birds Eye brand ‘steamfresh’ vegetables and cheese sauce
date:Apr 17, 2014
aid.

While the range is tapping into a new comfort food territory for the brand, Simplot Australia said the product will continue to deliver on Birds Eyes nothing added value that has seen it become a market leader in frozen food. The Company said the product range has no artificial colours, flavours or preservatives.

Our research showed that adding flavour such as a cheese sauce to vegetables was a great way to reduce barriers to eating more vegetables, and with our portion-controlled 200g se
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