date:Apr 16, 2014
Spanish retail group El Corte Ingles has revealed a 4% rise in annual profits from their supermarket brands, spurred by the policy over the past number of years to cut prices on thousands of FMCG products.
In June 2012, the decision was made to reduce the price of FMCG items in El Corte Ingles stores by 20%, and since then prices have fallen by another 5%. The supermarket chain say that every single item they sell is reviewed weekly in a thorough market analysis, to determine whether a price c