date:Apr 16, 2014
Dairy Crest has announced the re-launch of Davidstow Extra Mature 200g.
The Extra Mature 200g will target the gap for the older affluent shoppers who seek a smaller pack size, but still offer the same exceptional flavour and premium proposition.
Davidstow is currently worth 16 million and continues to show strong growth at +8.8% YOY.
Davidstow Extra Mature 200g will be available in Tesco stores from 30th March, rolling out to other major retailers in the coming months.