date:Apr 16, 2014
Coca-Cola is one of the key sponsors of the event, which kicks off in June in Brazil.
The company's shares rose 4 percent, bringing them back to where they were about a year ago.
Coke said in February it expected to save $1 billion annually through productivity improvements by 2016, and would redirect much of the savings into increased advertising and marketing.
We're beginning to get our momentum back ... , Chief Executive Muhtar Kent said on CNBC on Tuesday.
Global case volumes rose 2 per