date:Apr 16, 2014
Coca-Cola Co reported better-than-expected quarterly revenue as it ramped up spending on marketing and advertising, boosting sales in emerging markets such as China.
Coca-Cola, like PepsiCo Inc, has been battling falling soda sales in developed markets such as the United States as people shift to healthier options such as juices.
To help revive soda sales, Coke will embark on its biggest promotional program in history for the soccer World Cup, Chief Financial Officer Gary Fayard told Reuters.