date:Apr 15, 2014
ghts like Kroger and Safeway Inc., who are offering their own brands of natural and organic food. Safeway said sales of natural and organic foods under its own Open Nature brandwhich includes more than 450 itemsrose 42% in 2013 to more than $200 million.
Kroger said its Simple Truth line of natural and organic products is well on its way to becoming a $1 billion brand, and that if its natural-food sales were a stand-alone business, it would be the countrys second-largest natural-foods retailer.