date:Apr 15, 2014
Wal-Mart announced today it will increase its efforts to snap up more of the market for organic food, launching a line of products that will undercut the competition by 25%. In an industry long defined by its premium prices, the entry of a brutal cost competitor like Wal-Mart means interesting times ahead for organics.
But its not as if gourmet groceries and farmers markets have been coasting on a wave of easy business for the last 15 years. While the early movers into organic food carved out l