date:Apr 15, 2014
eli range has also been brought closer to the main brand in look and feel. It has been renamed Tipo Artiginale, an Italian term to express the artisan nature of the recipe. On pack, the wording Tipo Artiginale is shown in embossed lettering to reflect the premium positioning of the range, which includes ravioli parcels with more generous fillings and special ingredients such as Italian Parmesan and Truffle.
The new packaging designs took inspiration from old railway station signage and advertis