date:Apr 15, 2014
becoming more significant from a marketing point of view. Visually outstanding packaging is demanded by fillers to clearly set apart from competition. As an example the optical packaging designs vary from rough to smooth and matt to shiny. Retail is driving this development by demanding successful marketing by effective presentation. Products, which offer an incentive to purchase by a successful combination of brand character, brand recognition and price, have a clear competitive advantage.
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