date:Apr 15, 2014
er, and is also reflected in the growing use of G.M.-free labeling, although it remains relatively limited on a global scale.
Nearly 13% of global food and beverage introductions in 2013 used an additive- or preservative-free claim, up from 10% in 2008, according to the market research firm.
Gluten-free product introductions also appear to be moving out of the niche retail segment and into the mainstream market. Nearly 8% of product launches recorded in 2013 used a gluten-free positioning, ris