date:Apr 15, 2014
Major food and beverage manufacturers are capitalizing on consumer demand for products featuring a free-from claim, according to Innova Market Insights.
While claims using the term natural have increasingly come under fire for lack of clarity regarding definition, the use of additive-free and preservative-free claims has been able to move forward relatively unhindered, said Lu Ann Williams, director of innovation for Innova Market Insights. Interest in naturalness is still highly evident, howev