date:Apr 14, 2014
g their product as a more exclusive fruit.
In fact, this was Ecuador's strategy to get into the Brazilian market for the past two years: premium bananas aimed at more affluent classes in Brazil.
For the last 17 years, Brazil, the second largest world producer of bananas, according to the United Nations Food and Agriculture Organization, alleged phytosanitary problems to prevent the entry of the Ecuadorian fruit that, according to Ledesma, is superior in flavour and texture.
Ledesma said that