date:Apr 14, 2014
ert in international business, explained that this would allow the Ecuadorian banana sector to diversify geographically and depend less on each country, thus mitigating risks.
However, according to Ordeana, Brazil has two additional advantages: it is an emerging country that has significantly reduced poverty in recent years and it is the largest economy in South America. This makes it an attractive market in which Ecuadorian exporters can differentiate themselves through product quality, placin