date:Apr 14, 2014
to the Heineken brand campaigns, HEINEKEN increased to 36 the number of local market partnerships that focus on combatting the harmful use of alcohol.
In line with12 major alcohol companies, HEINEKEN is also progressing actions in relation to five global commitments aimed at reducing the harmful use of alcohol. These relate to
Reduce underage drinking
Strengthen and expand marketing codes of practice
Provide consumer information and responsible product innovation
Reduce drinking and driving
En