date:Apr 14, 2014
healthier, Ms Gallo-Torres said. Nutritional claims are a signal that certain foods can contribute to general health. In terms of geographic claims, consumers are seeking dining experiences that are more authentic and these claims also can convey a healthier presentation, she said.
Consumers looking for homemade signals
Mintel also found that consumers were looking for foods that were representative of being homemade. For example, the claim made from scratch was contributing 10 per cent to the