Cheese packaging innovations ‘squeezed out’ by retailers
date:Jul 17, 2012
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As a result, traditional 400g packs of cheese have, in many cases, been shrunk down to 350g at the request of the retailer, said Renton.

The worst thing that a retailer can do is have an empty shelf,he said.

This type of retailer control also means that any attempt for innovation in the cheese segment by manufacturers would be a long process.

If there was all of a sudden demand for 400g packs of cheese, the industry could probably do it in three to four months,said Renton.But to deliver
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