date:Apr 14, 2014
The design, created by brand agency LFH, uses an interlocking stylized fish pattern to underpin its positioning as Seafood Experts with 110 years of Norwegian heritage and tradition.
The new design also includes a badge lock-up to hold all key product information, and emphasizes the heritage that is integral to the brand whilst unlocking the passion Norwegians have for mackerel.
Chrissy Levett, creative director at LFH, said: Weve created a contemporary, bespoke pattern bringing a whole new l