date:Apr 14, 2014
er to create a stronger brand identity and add value to its whole range of rice. Break achieved the goal through personification: since Flora is also a name for women, the first letter of the logo was made capital and a woman appeared on the packaging in order to let the Flora brand be like a friend in the kitchen. Chromatically, the pack was divided in two, to add clarity and premiumness. The institutional yellow became warmer and more personal. The whole packaging system stresses out the benef