date:Apr 14, 2014
selling four packs, and with Mars and Snickers ice cream brands having an overall growth of 27% and 30% respectively in 20133, this World Cup on-pack promotion hopes to encourage retailers with further reason to stock Mars Ice Creams.
James Hay, Senior Brand Manager, Mars Ice Cream said:
Mars Ice Cream offers best-selling consumer favourites in a variety of formats, building on the heritage of Mars confectionery brands.
We are dedicated to supporting retailers and to growing the ice cream cat