date:Apr 14, 2014
The new Coconut Water is made from young, green coconuts.
Available in 1 litre take home packs and 330ml drink now impulse packs in both plain and price-marked variants, Rubicon Coconut Water is an exciting addition to the exotics fixture.
The launch will be supported by a 2m brand investment throughout the summer, including an outdoor media campaign and consumer sampling to drive trial and awareness.