date:Apr 14, 2014
vours have grown the category by 17% in the last two years.
The UKs coconut water market has grown fivefold in the last 12 months.
However, it is still very small as many consumers are priced out of the market at present.
Rubicon Coconut Water, which contains 34% juice, is a great-tasting drink which has outperformed the brand leader in consumer taste tests.
It will open up the coconut water market to all shoppers as it is the first authentic product available at an accessible price point.