date:Apr 14, 2014
A G Barr is building on Rubicons position as Exotic Juice Drink brand with the launch of new Rubicon Coconut Water.
The brand has played a pivotal role in the changing tastes of Britain, with 10 million mainstream consumers now drinking Rubicon.
Adrian Troy, Head of Marketing for A G Barr, said: Exotic flavours have seen a rapid growth in recent years as consumers seek new, authentic flavours.
Mango flavour drinks are now outselling apple flavour drinks by 18%, while within juices, exotic fla