date:Apr 14, 2014
volume, saw the value of whisky sales climb by 12% to 69 million.
The unprecedented investment programmes in Scotch Whisky by producers show that in the long term they are confident that demand will continue to grow, said David Frost, CEO of the SWA.
However, in the short run, there are some economic headwinds. Formal and informal barriers to trade remain. We should remember that the industrys success does not come automatically but is based on hard work, investment and careful stewardship.