date:Apr 14, 2014
Swiss confectionary manufacturer Chocolat Frey has moved to strengthen its presence in North America by acquiring candy-maker SweetWorks Inc.
Frey made the announced yesterday, and explained that transaction took affect retroactively as of 1 January 2014.
A spokesperson for the Swiss company said the business models of the two companies complemented one another.
Take chewing gum for example. SweetWorks is very strong in the sugar-based gumboil segment, but rather weakly positioned in the cas