date:Apr 11, 2014
The cup features a user-friendly concave-to-convex shape which moulds easily into the hand, while the wide lid-opening ensures easy drinking.
The availability of hi-tech in-mould labelling a first for this type of cup allows full 360 coverage of the container for colourful, high-impact decoration, which can also be extended to the lid as well, to help maximise brand identify and create a premium image.
The use of IML for the injection-moulded polypropylene cup provided a particular challenge