date:Apr 11, 2014
regarding innovation and the trends towards the premium end of the market.
For consumers, the rising perception of the quality of private label foods is driving demand, as price conscience shoppers seek quality pet food at an affordable price.
An examination of those companies exhibiting at the PLMA show in Amsterdam (20-21 May next) shows that private label manufacturers are searching out opportunities to supply the major retail groups.
With the acquisition by Mars of Procter Gamble's pet