date:Apr 11, 2014
Growing consumer demand for fresh and natural pet foods is having a significant impact on the European pet food market.
79% pet of pet owners, according to Datamonitor, claim that fresh is more nutritious. A number of pet food manufactures have realised this and are introducing brands or brand extensions in line with this strong claim.
But experimentation is also the name of the game and here there are increasing opportunities for manufactures to tell the story of their brand, particularly