date:Apr 11, 2014
9.7m and generating 49 per cent incremental sales in the category.
When launched last year, the brand achieved 20 million in its first 12 weeks, making it the biggest chocolate launch in the last three years in Nielsen, and has recruited 1.5 million new shoppers into the category .
Cadbury Dairy Milk Marvellous Creations will be supported by a 4.5m marketing investment this year, including TV, outdoor, PR, digital, sampling and in-store activation.
Matthew Williams, marketing director at Mond