date:Apr 11, 2014
anding 147 million in value sales during last year and by supporting the brand with a 13 million investment in 2014 we aim to make Magnums 25th year bigger, better and more indulgent than ever.
The ad captures the indulgence which consumers associate with the Magnum brand, while communicating the excitement around our milestone birthday.
The entire Magnum handheld portfolio will also be revamped and refreshed, with a new, more premium pack design, in stores from March 2014.
Framed in gold, an