date:Apr 11, 2014
s online, social media and outdoor advertising.
Retailers will be supported with in-store POS materials to drive sales and further engagement will include digital, outdoor and experiential activity that will be activated throughout the summer to encourage continued engagement.
Caroline Cater, operational marketing director for Coca-Cola Enterprises, said:
With summer approaching, Fanta is in a great position to build on its strong growth which has seen the brands sales grow by 11.8% in the la