date:Apr 11, 2014
Fanta is hoping to help retailers grow their soft drink sales this summer by launching a new on-pack promotion with prizes to boost trial and engagement with consumers.
The Play #Fanta100 100 ways to play campaign aims to grow awareness of the brand with teenagers by giving them the chance to win a once-in-a-lifetime prize, such as flying a plane, feeding a lion or becoming a popstar for a day by visiting the Fanta 100 website.
The promotion will feature from now on packs of variants across 2