date:Apr 11, 2014
100 million riyals in 2013, a source told Reuters in November.
Interest in the business has been high, given the kingdom's booming consumer sector - which is benefiting from an increasingly wealthy Saudi population, of which around 60 percent is under 30 years of age.
Other international firms have targeted Saudi-based firms in recent years.
Coca-Cola Co paid $980 million in December 2011 for a 50 percent stake in Aujan Industries, one of the largest beverage companies in the Middle East, whi