Wal-Mart partners with Wild Oats to roll back prices on organic food
date:Apr 11, 2014
they were offered, Sinclair added.

Kraft Foods Group Inc, Kellogg Co, Unilever Plc and many other large companies have taken small steps to respond as health-conscious consumers lose their taste for the highly processed foods that the industry made famous.

As a result, they have lost some market share to smaller players such as WhiteWave Foods Co, the parent of organic dairy seller Horizon, and Annie's Inc.

Consumer demand has been ahead of traditional packaged food. Walmart is acknowledging
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