AB InBev fights Belgian idea of beer packaging 'monopoly' on colour blue
date:Jul 17, 2012
our trademark had repute in the Benelux countries.

AB InBev had also used a similar positioning and font for the word 'blue', and a similar blue and white colour scheme, the court said, while the near disappearance of the word 'Jupiler' against its background risked public confusion.

'No risk of confusion' - AB InBev

Stating AB InBev's disappointment with the ruling, Couck said the firm would nonetheless respect the court's decision and take the necessary measures to carry out the ruling.

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