date:Jul 17, 2012
ications, said:Since April 2011 we used blue cans for Jupiler Blue, as a clear reference to the name of our successful innovation with much lower alcohol content.
In March of this year, the packaging was further refined with a new shade of blue. We still believe that it is not possible to claim a monopoly on the color blue in general for beer packaging, bearing in mind that different brands of beer use blue as a dominant color on their labels.
In that sense, we will again ask to cancel the tra