HP Sauce launches ‘Sauce of Manliness’ campaign
date:Apr 10, 2014
nt to enjoy with a range of new host foods, such as Steak and Chips.

By continually engaging with consumers via the new HP Sauce radio adverts, we aim to increase sales and consumer loyalty in a new target market.

The HP Sauce radio advertising campaign will also be supported with in-store activity such as trolley media and host food stickering along with 400 JCDecaux digital boards running throughout April and May.
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